The general insurance corporation attained the company status
in 1972 and it commenced its business on the 1st January of 1973. Later, the
government of India subscribed to the capital of GIC. The organization todaythe company is in a position to expand to other regions and could offer itsservices. Insurance provides a strong base for the economic growth of the
country. It protects against the loss of property, which would be an obstacle
for the wealth creation.
Insurance agent being an individual who receives or agrees to
receive payment by way of commission or other remuneration in consideration of
his soliciting or procuring insurance business including business relating to
the continuance, renewal or revival of policies of insurance. In the presentstudy the researcher has made an emphasis on the role of agents and problemsfaced by them of general insurance companies. The agency service is a vital
organ of marketing of general insurance policies.
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