The tension created by the drop in violent crime since the
1990's and the sustained increase in mass incarceration in the American states
during that period constitutes a phenomenon of great theoretical and policy
relevance. Previous accounts of this tension centered on theories of group conflict and instrumentalism. We introduce a rhetorical framework for
understanding mass incarceration.
We argue that a key contributor to the mass
incarceration boom is the use of aggressive political rhetoric by state governors
to communicate the crime problem. Using data partially derived through content analysis of state of the state addresses of governors from all 50 states, we
test this rhetoric theory and evaluate its implications alongside instrumental
and conflict-based explanations of mass incarceration. Our analysis indicates
that gubernatorial rhetoric has strong effect on mass incarceration but that
this effect is moderated by the institutional power of the governor.
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